Jenn Laskey, also known as “L.A.’s Key”, a USC alumni with a degree in communication & theater (2003), has 13 years experience in all facets of nightlife, special events, marketing, and the hospitality industry as an event director, planner, producer, designer, wedding planner, P.R. liaison, hospitality & nightlife consultant, promoter, marketing expert, creative director, & venue location scout.
With a passion for innovative and inspiring entertainment, theater, design and music, along with a natural talent for conceiving, creating and executing fantastic experiential events of all kinds, Laskey launched RedLight Special Events & Promotions in January 2002 to bring all her industry assets and networks together with the goal of providing Angelenos a constant & refreshing dose of affecting & exceptional nightlife.
Today, Jenn and RedLight are widely regarded as one of the most tastefully influential and poignantly powerful full-service event planning, production and promotional entities in Los Angeles. She works with over 200 venues, all of whom benefit greatly from the alliance. Laskey is highly sought after by media, friends, & clients alike as an event maestro and influential tastemaker exposing her audience to the newest, most highly desired and unique venues, special events, art, architecture, design, fashion, cultural happenings, products and services aligned with her hip, creative & artistic flair. She is indeed “LA’s Key”.
For venues and clients, she and RedLight provide the rare and convenient luxury of a vertically integrated ‘One Stop Shop Solution’ for all needs associated with the entire process of scouting, negotiating, booking, planning, promoting, and producing everything from small and intimate weekly events to multi-million dollar A- List productions. She saves clients both time and money due to her vast experience and close personal relationships with owners, managers, and event directors at both the top restaurant and club hotspots as well as the most charming hidden gem event spaces.
One of her main services is as a dedicated Venue Event Director, where along with her vast event client Rolodex, she brings the added benefit of her marketing, promotions, and creative direction expertise. Since 2007 and beyond Laskey has made venue event direction a huge part of her business and track record of success. In a nutshell, she will handle a venue’s event sales by both handling closing the deal on a venue’s incoming leads and coordinating their events coupled with directing a large array of her personal friends and event clients to these featured venues. She has had great success putting new venues event’s departments on the map as well as reviving venues that are a few years old and need a new revenue stream of special events and filmings. Jenn is very selective with the venues she will represent for event sales, but when she does choose one the increase in revenues and word of mouth popularity are almost immediate and always far reaching.
Laskey and her company currently hold the title of Director of Special Events for 3 prestigious and varying venues/companies: Madera Kitchen, The 1933 Group (which owns 10 artful bars: Harlowe, Sassafras, the attic at Sassafras, Bigfoot East, Bigfoot West, Oldfield’s, The Thirsty Crow, Mr. T’s Bowling, Idle Hour, and La Cuevita), and Spear Steak & Seafood House. In her portfolio of past venues she has event directed she showcases: Sadie Kitchen & Lounge, The Dolce Group (Geisha House, Beso, Wonderland, Lemon Basket, Angels & Kings), Takami Sushi + Elevate Lounge, Ecco Ultralounge, Blue Velvet Restaurant, 86, Wolfsliar, and Brasserie Les Voyous.
Beyond playing matchmaker between top venues and event clients, Laskey’s passion is in working with people in all budget ranges to carefully plan every detail of their event and to see that it is seamlessly executed from start to finish. After years of careful curation, Laskey works with the event & venue owners/managers, catering partners, bar teams, mixologists, graphic designers, event designers, production and rental companies, DJs, Bands, experiential entertainment, and more to provide clients with the tools needed to create an affecting and mesmerizing experience. Some of her most popular areas of event work include: film premieres, wrap parties, record release parties, corporate and entertainment company holiday parties, weddings, birthdays small and large, engagements, anniversaries, product launches, venue opening parties, liquor company event marketing, bat/bar mitzvahs, fashion shows, fashion branding events, charity galas, fundraisers, and various performance art events.
Event management and day of coordination is an essential part of each event’s success but so often is a forgotten line item on today’s event budgets, which can be a costly mistake. Having someone with 13 years of event planning and production experience to oversee and manage your event will give you the peace of mind that everything will run smoothly. With a creative eye and design expertise, RedLight’s Jenn Laskey is the perfect person to make sure your event looks and runs perfectly from set up to strike.
Jenn currently has strong relationships with over 200 venues (restaurants, bars, lounges, nightclubs, event spaces, loft/warehouses, historic landmarks, & wedding venues, private estates) in all parts of Los Angeles making the process of producing an event with her much more pleasant for all parties considered. She is constantly in-tune with industry news, new venue openings and has an array of special architecturally significant and unique locations, available to clients for multi-media use such as still photo/film & T.V. productions, and events of all size and scope.
A newer division of Laskey’s company includes Weddings by Jennifer Laskey. Jenn is quickly becoming the leader in creative, artistic, non-traditional, and low-mid budget weddings, with 28 weddings under her belt. Jenn does full service planning: from venue scouting and contract negotiation, to referring and coordinating vendors at special rates, to event design, to overall artistic direction, and of course making sure everything is beautiful and runs perfectly the day of the wedding. Jenn has also worked with an array day/week/month of wedding coordination clients. Additionally, she also has partnerships and serves as the event & wedding planning expert and to go-to producer for many private owners homes & estates.
On the event marketing front, Laskey and Redlight also provide targeted branding & marketing solutions as well as traditional and unconventional P.R. services via her Visionaire Marketing & PR Group. Corporate brands flock to Laskey and Redlight for their launch parties and tastemaker event initiatives not only because of her professionalism and operational expertise, but more importantly her powerful e-mail list & loyal social media following coupled with her impeccable reputation, leverage and precise reach to the influencer crowd & entertainment industry elite. With a tight grasp on each particular clients specific needs, Laskey puts the right people in the right space at the right time, with continued and far- reaching marketing effects.
With her background in music, theater, & performance, Jenn has always had a strong passion for the arts and the incorporation of these elements into nightlife. With these skills, she has created unique and influential events such as “Lust Affair”, “Art-Effect”, & “BodyRock”. With her finely tuned ear and experience in A&R, talent scouting (Interscope Records), and music management (Benchmark Entertainment), she has also taken the initiative to collaborate with top DJ’s and music producers to release a special RedLight music compilation each year.
Her newest venture, Salvage Beauty Design Co. was inspired by her great passion for the ethereal, gorgeous and iconic architecture & design of the early 20th century and with several projects in the works already, including historic restoration and turn-key interior design for both hospitality, commercial and residential clients, as well as event design, Jenn is excited to bring yet another element of her creativity and talent to the Los Angeles stage.
Laskey strongly believes nightlife and entertainment should be unique & experiential, effectively transporting guests to another place and time, thereby leaving a lasting impression. She plans to continue pushing the envelope through her events and marketing campaigns and eventually to create an event space of her own.
Some of RedLight’s most noteworthy event planning and creative marketing clients include:
Fox, Warner Brothers, NBC-Universal, Paramount, Neyo, Rihanna, Quincy Jones, Maybach, Lionsgate, Magical Elves, Chiat-Day, Jones Day, Union Bank, Create Advertising, Complex Media Group, Sundance Institute, Sofia Coppola, MTV, VH1, Bravo, E!, Lighthearted Entertainment, Shine America, Key & Peele, Chivas, Macallan, Malibu Rum, Jose Cuervo, Microsoft, The Boston Consulting Group, YPO, Cristophe Salon Beverly Hills, EA Games, America Idol, Disney, The Recording Academy/ Grammys, Kyocera, MLB (Major League Baseball), The Entrepreneurs Organization, USC, UCLA, Southwestern Law, Royal Order Jewelry, Media Temple, Dewar’s, Metromix.com, Interscope, Geffen, A&M Records, MediaBistro, PR Newswire, & New Wave Entertainment.
Marketing & PR
Redlight has retained many marketing & PR clients including; Sadie Kitchen & Lounge, Royal Order Jewelry, Cristophe Salon, Takami Sushi, Elevate Lounge, Chin Chin, Gobi Mongolian BBQ, Cafe 50s, Wokcano, Vinolio, 86 & Brasserie Les Voyous and has thus developed amazing P.R & creative marketing skills & strategies. Via Visionaire PR group, Jenn has a myriad of special event collateral in her portfolio including highlighted features in; Angeleno Magazine, LA Times, Metromix, Brand X, UrbanDaddy, 944, Thrillist, Daily Candy, the Rundown, Los Angeles Magazine, Apartment Therapy, LA Confidential, The Hollywood Reporter, Variety, LA.com, and more.
Her most notable event productions to date include; Maybach Icons of Luxury x Quincy Jones Launch event in 2014, her birthday party and event showcase at Venice event space 800 Main in 2014, Magical Elves (Production company), Comedy Central’s “Key and Peele” final season wrap party in 2014, Elfest Holiday party in 2013, Zune & Compound Entertainment’s 2008 Grammy Party for Neyo & Rihanna, Fox’s American Idol Finale Party in 2010, Fox’s “Bones” Seasons 6 & 7 wrap parties, Mary J Blige’s “Love & Life” Record Release Party, Nelly Furtado’s “Loose” record release party, Miramax & Bravo’s “Project Greenlight Premiere Party”, The Foreign Exchange’s 2010 Grammy nomination party, LuxuryFashion.com and actress Fairuza Balk’s 2006 Red Carpet Oscar Event, Cristophe Salon’s “Beauty Mix’ events, Royal Order Jewelry’s grand opening, the red carpet feature film premiere of Lionsgate/After Dark Films’ “Captivity”, as well as holiday and end of the year parties for USC’s Marshall school of Business MBA program and the school of Cinema Television.
Specific Reach & Following
email list:: 100,000+ local LA based // 30,000 active/best list // Niche demographically targeted lists
facebook :: 5,000 friends & 1,30 add’t followers (www.facebook.com/jennlaskey)
facebook business page :: 2,500 followers (www.facebook.com/redlightspecialevents)
twitter :: 2,500 followers (https://twitter.com/Jennlaskey)
instagram :: 2,200 followers (www.instagram.com/jennlaskey)
myspace :: 2,500 friends (www.myspace.com/laskey)
blogs:: http://jennlaskey.blogspot.com || http://salvagebeautydesignco.tumblr.com
ON REDLIGHT’S CLIENTLE/CROWD/ EMAIL LIST DEMOGRAPHIC
Please note RedLight/Jenn Laskey has a very sought after, trendsetting/tastemaker type crowd, very entertainment industry and artist focused, generated through 13 years working as a promoter, special event planner, venue event director and event publicist. RedLight’s crowd is very beautiful, artsy, affluent, influential, successful, mixed race thou predominantly Caucasian, upscale, hip, 21-50 year old males & females; young aspiring and working artist types; musicians, fashion and interior designers, stylists, actors, models, producers, composers, writers, dancers, visual artists, etc as well as young working entertainment industry professionals; assistant and young executive levels, as well as entrepreneurs and small business owners, working in the fields of; hospitality/ event industry, music industry, studios, production houses, agencies, PR firms, event planning firms, magazines, tech, fashion and beauty retailers etc. RedLight reaches those very active in the restaurant, nightlife, and special events scenes in Los Angeles. This beautiful & connected tastemaker crowd is the ideal target market niche for many corporate and entertainment companies, with prominent word of mouth reach, and garners much media/press exposure! Target market email list reaches 30k active subscribers. Complete press portfolio also available upon request (Featured in publications such as: The LA Times, 944, Los Angeles Mag, LA.com, Metromix, Angeleno, Flaunt, LA Confidential, The Rundown, Urbandaddy, DailyCandy, Thrillist, People, Variety, The Hollywood Reporter, etc).